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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Andrie Witsqa Arifin, author
Analysis of the advertising effectiveness towards single channel electrocardiograph: experimental onadvertisement of instant noodle product in Indonesia = Analisis effektifitas iklan terhadap saluran tunggal elektrokardiogram: eksperimen terhadap iklan produk mi instan di Indonesia
This research aims to examine and assess the advertising communication effectiveness towards physiological response using single channel electrocardiographic measurement that measure the most effective scene of the video and towards advertisement effectiveness that consists of some variables like attitude toward the advertisement and purchase intention. This study is experimental research...
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
T53888
UI - Tesis Membership  Universitas Indonesia Library