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"Personalized advertising yang dikirimkan melalui Short Message Service (SMS) kepada konsumen menjadi kesempatan yang baik bagi pemasar. Namun, dalam studi sebelumnya menunjukkan bahwa terdapat empat anteseden yang dapat mengakibatkan advertising avoidance pada personalized advertising, yaitu privacy concerns, perceived personalization, advertising irritation, dan advertising skepticism.Penelitian ini bertujuan untuk membandingkat advertising avoidance pada dua jenis pengiriman pesan iklan melalui SMS yaitu SMS iklan location-based dan SMS iklan unsolicited. Studi dilaksanakan dengan metode survey dan dianalisa dengan pendekatan multigrup SEM dengan bantuan software LISREL 8.72.Hasil penelitian menunjukkan bahwa anteseden perceived personalization, advertising irritation, dan advertising skepticism dalam mempengaruhi advertising avoidance adalah berbeda antara SMS iklan location-based dan SMS iklan unsolicited.......Personalized advertising sent via Short Message Service (SMS) to the consumers is a good opportunity for marketers. However, the previous study shows that there are four antecedents that caused personalized advertising avoidance, which are privacy concerns, perceived personalization, advertising irritation, dan advertising skepticism.This study aims to compare personalized advertising avoidance sent via two different methods of SMS: location-based SMS advertising and unsolicited SMS advertising. This study is done using survey method and analyzed using SEM with multi group approach. LISREL 8.72 is used to analyze the data.The results shows that the effect perceived personalization, advertising irritation, and advertising skepticism on advertising avoidance are different between location-based SMS advertising and unsolicited SMS advertising."

"Penelitian ini bertujuan untuk mengeksplorasi bagaimana konsumen di Indonesia menghadapi online behavioral advertising (OBA). Sebagai salah satu negara dengan pengguna internet terbesar di Asia, praktek pemasaran digital di Indonesia dianggap sebagai cara yang paling efektif untuk mempromosikan produk dan penggunaan online behavioral advertising merupakan salah satu tehnik yang paling umum digunakan pada pemasaran digital. Penerapan online behavioral advertising dianggap memberikan banyak keuntungan bagi para pengiklan terutama dalam hal efisiensi biaya dan efektifitas suatu kegiatan promosi. Namun di sisi lain, praktik OBA dalam pemasaran menimbulkan kekhawatiran serius mengenai privasi konsumen karena sifatnya yang terselubung. Pada prakteknya, OBA melacak dan merekam setiap perilaku konsumen di internet tanpa meminta izin konsumen terlebih dahulu. Kurangnya kesadaran dan pengetahuan konsumen terhadap praktek OBA ini akan mengakibatkan risiko bagi privasi konsumen itu sendiri. Penelitian kuantitatif ini ingin mengkaji bagaimana konsumen menghadapi online behavioral advertising dengan menggabungkan dua pendekatan yaitu berdasarkan Persuasion Knowledge Model (PKM) dan Protection Motivation Theory (PMT). Pengumpulan data dilakukan dengan cara menyebarkan kuesioner online kepada pengguna internet di seluruh Indonesia dengan memanfaatkan media sosial (Whatsapp, Facebook, Instagram dan Twitter)......This study examines how consumer knowledge about online behavioral advertising (OBA) tactics affects ad avoidance behavior in display ads and video ads on Instagram social media platforms. The study combines two theoretical approaches, the Persuasion Knowledge Model (PKM) and the Protection Motivation Theory (PMT). The online survey examined how consumers cope with OBA based on their persuasion knowledge, cognitive appraisal, and cognitive processing variables. Structural equation modeling was used to analyze the data collected from 211 consumers aged 18-34 years who are active Instagram users. The results reveal that from the cognitive appraisal variables, the perceived risks were indirectly associated with ad avoidance throughout privacy concerns without being related to persuasion knowledge, perceived benefits were significantly associated with persuasion knowledge. Still, it was not associated with privacy concerns, persuasion knowledge was indirectly associated with ad avoidance throughout self-efficacy, and privacy concerns partially mediated such associations with ad avoidance. From the cognitive processing variables, reactance was significantly associated with ad avoidance without being related to persuasion knowledge, and perceived personalization was associated with persuasion knowledge and significantly related to ad avoidance."

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Peningkatan ke layanan premium di electronic wallet (e-wallet) membutuhkan informasi pribadi pengguna seperti kartu tanda penduduk (KTP). Dengan banyaknya isu privasi yang terjadi, penelitian terkait privasi informasi di konteks e-wallet dan mobile payment justru masih jarang. Penelitian ini menganalisis faktor-faktor yang memengaruhi privacy concerns pada peningkatan ke layanan premium e-wallet dengan basis model antecedents–privacy concerns–outcomes (APCO) lalu meninjau fenomena privacy paradox melalui teori privacy calculus. Model diuji menggunakan metode covariance-based structural equation modeling (CB-SEM) dengan data survei yang terkumpul dari 804 pengguna e-wallet Indonesia. Hasil penelitian ini menunjukkan bahwa privacy awareness, information sensitivity, privacy policy, dan trust berpengaruh secara signifikan terhadap privacy concerns pengguna. Lalu, trust, perceived benefits, dan privacy concerns berpengaruh secara signifikan terhadap intention to upgrade ke layanan premium. Penelitian ini juga menemukan bukti empiris fenomena privacy paradox yang disebabkan oleh hubungan yang lebih kuat antara perceived benefits dengan intention to upgrade dibandingkan privacy concerns dengan intention to upgrade. Penelitian ini memperdalam pengetahuan dalam konteks e-wallet dan mobile payment dengan memperkenalkan layanan premium serta memberikan wawasan terkait perilaku privasi pengguna.

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Premium services upgrade in electronic wallets (e-wallets) requires the user’s personal information such as identity cards. With so many privacy issues occurring, research related to information privacy in the context of e-wallet and mobile payment is still scarce. This study analyzes the factors that affect privacy concerns in upgrading to premium e-wallet services on the antecedents–privacy concerns–outcomes (APCO) model and then examines the privacy paradox phenomenon using the privacy calculus theory. The model was tested using the covariance-based structural equation modeling (CB-SEM) method with survey data collected from 804 Indonesian e-wallet users. The results of this study indicate that privacy awareness, information sensitivity, privacy policy, and trust significantly affect privacy concerns. Furthermore, trust, perceived benefits, and privacy concerns significantly affect the intention to upgrade into premium services. This study also found empirical evidence of the privacy paradox phenomenon caused by a stronger relationship between perceived benefits and intention to upgrade compared to privacy concerns with the intention to upgrade. This study deepens the body of knowledge in the context of e-wallet and mobile payment by introducing premium services and also provides insight related to its users’ privacy behavior.

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