Ditemukan 8 dokumen yang sesuai dengan query
Anggi Paima Ulibasa
"Perkembangan ritel yang begitu pesat menimbulkan persaingan ketat antar perusahaan ritel baik dalam maupun luar negeri. Hal ini mengharuskan pihak manajemen perusahaan ritel mengembangkan strategi untuk bertahan di industri ritel khususnya hipermarket. Salah satu strategi yang marak diterapkan adalah dengan menggunakan nama tokonya sebagai merek produk yang dikenal dengan Private Label Brand (PLB). Hal ini menarik perhatian penulis untuk melakukan penelitian terhadap niat pembelian produk PLB. Skripsi ini bertujuan untuk mengetahui apakah terdapat pengaruh antara citra toko dan kualitas pelayanan terhadap niat pembelian produk PLB dan juga dampak persepi risiko dan kesadaran harga yang dirasakan konsumen terhadap niat pembelian.
Data diolah menggunakan metode Structural Equation Model (SEM) dengan kesimpulan bahwa terdapat pengaruh yang tidak signifikan antara citra toko dan niat pembelian, selain itu ditemukan juga pengaruh yang besar antara kualitas pelayanan dan niat pembelian. Perusahaan ritel disarankan untuk lebih meningkatkan kualitas pelayanannya demi menciptakan citra PLB yang baik sehingga niat pembelian konsumen juga turut meningkat. Untuk penelitian selanjutnya, peneliti hendaknya lebih fokus dalam memilih objek penelitian untuk menghindari ambiguitas pada responden dan juga mempertimbangkan adanya variabel product familiarity untuk hasil yang lebih mendalam.
The tremendous growth of retail caused the fierce competition among the retail company both in our country and also overseas. Thus, the management of the company has to develop some strategies in order to survive in the retail industry especially in the hypermarket area. One of the famous strategies applied is to label the product according to the store`s name which is well known as Private Label Brand (PLB). This case brings the attention of the writer to do some researches on purchase intention for PLB product. This thesis aims to investigate whether or not there is influence between the store image and service quality towards purchase intention for PLB products and also the effect of perceive risks and price consciousness the costumers feel towards the purchase intention.The data perceived by using Structural Equation Model (SEM) which reveals not only that there is a slight influence between the services and the purchase intention, but also big influence between service quality and purchase intention. As the conclusion, the retail companies need to improve their service quality in order to create good store image PLB so the costumer purchase intention will increase. For the future research, it is advised for the writer to be more specific in choosing the object of the research to avoid the ambiguity of the respondents and also to include the product familiarity for the better result."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S45953
UI - Skripsi Membership Universitas Indonesia Library
Ruth Melisa Halim
"Tesis ini membahas tentang pengaruh store image dan anchor brand terhadap private label brand di Matahari Department Store. Dimensi store image yang mempengaruhi private label brand quality dan affective (liking) adalah service, convenience, product quality, dan variety. Sedangkan kehadiran anchor brand tidak mempengaruhi private label brand di Matahari Department Store secara signifikan. Konsumen membedakan private label brand dengan anchor brand di Matahari Department Store. Private label brand dinilai sebagai produk tersendiri yang diproduksi dengan harga terjangkau namun dengan model dan kualitas yang menyerupai anchor brand.
The focus of this study is to investigate the influences of store image and anchor brand to private label brand at Matahari Department Store. Several dimensions of store image significantly influenced private label brand quality and affective (liking), included service, convenience, product quality, and variety. Whereas the presence of anchor brand at Matahari Department store does not significantly influence private label brand. The consumer distinguished the private label brand and anchor brand at Matahari Department Store. Private label brand is assumed as a separated product with affordable price but the model and quality has a similarity with anchor brand."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T-Pdf
UI - Tesis Membership Universitas Indonesia Library
Nosica Rizkalla
"Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to find out whether store image and service quality could influence private label brand image and purchase intention. This research adopts Wu et.al.'s framework (2010). Data processing uses Structure Equation Modeling. Research outcome reveals that service quality is a significant factor in influencing private label brand image and purchase intention."
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
pdf
Artikel Jurnal Universitas Indonesia Library
Windya Febriayu Vivianti
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ABSTRAKIndustri yang mengalami pertumbuhan pesat di Indonesia yaitu industri kesehatan dan kecantikan. Pada tahun 2017, industri kosmetik tumbuh sekitar 20%. Salah satu cara ritel dalam melakukan ekspansinya yaitu dengan meluncurkan produk dengan mereknya sendiri atau yang lebih dikenal sebagai private label atau store brand. Penelitian ini bertujuan untuk menganalisis pengaruh Store Image dan Service Quality terhadap Purchase Intention Produk Private Label Watsons di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online kepada 135 responden yang mengetahui produk private label Watsons dan pernah mengunjungi toko Watsons di Jabodetabek dalam kurun waktu 3 bulan terakhir. Penentuan sampel dilakukan dengan teknik non-probability dengan purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier sederhana menggunakan SPSS 26 untuk Windows. Hasil penelitian ini adalah store image dan service quality memiliki pengaruh terhadap purchase intention produk private label Watsons.
ABSTRACTThe industry that experiencing rapid growth in Indonesia is health and beauty industry. In 2017, health and beauty industry grew around 20%. The retailers strategy for expansion is by launching a product with their own brand or known as a private label. The purpose of this research is to analyze The Influence of Store Image and Service Quality on Purchase Intention Products Private Label Watsons in Jabodetabek. This research uses a quantitative approach by spreading questionnaires to 135 respondents who know the private label products Watsons and visited Watsons in Jabodetabek the last 3 months. The samples were selected using non-probability methods with purposive sampling. Analysis techniques of the data used is simple linear regression using SPSS 26 for Windows. The result of this research is store image and service quality has an influence on purchase intention of private label products Watsons."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2020
S-Pdf
UI - Skripsi Membership Universitas Indonesia Library
Lia Yuliana
"Strategi private label brands digunakan oleh berbagai bisnis ritel, termasuk ritel home improvements. Penelitian ini bertujuan untuk mengetahui pengaruh store image dan service quality di gerai ACE HARDWARE terhadap repurchase intention pada private label brand image KRISBOW. Data penelitian ini berasal dari kuesioner yang melibatkan 220 sampel responden. Analisa data menggunakan structural equation model (SEM) membuktikan bahwa store image berpengaruh positif terhadap private label brand (PLB) image, PLB image berpengaruh terhadap perceived risk, serta service quality dan price consciousness berpengaruh langsung dan positif terhadap repurchase intention. Faktor terbesar yang mempengaruhi repurchase intention adalah price consciousness.
The strategy of private label brands is used by a variety of retail businesses, including retail home improvements. Therefore, this study aims to determine the effect of store image and service quality on ACE HARDWARE outlets to repurchase intention in the private label brand image KRISBOW. This research data derived from the questionnaire that involving sample of 220 respondents. Analysis of data using structural equation modeling (SEM) to prove that the store image has positive effects on the private label brand (PLB) image, PLB image has effect on the perceived risk, service quality and price consciousness has direct and positive effect on the repurchase intention. The biggest factor affecting repurchase intention is price consciousness"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
T-Pdf
UI - Tesis Membership Universitas Indonesia Library
Lentari Nisfidah
"Produk private label brand di Indonesia menunjukkan pertumbuhan dan adopsi yang lambat. Alasan dari lemahnya adopsi private label brand di Indonesia adalah karena sifat konsumen Indonesia yang brand loyal dan minimnya usaha retailer dalam mengiklankan produknya sehingga konsumen mempertanyakan kualitas produk private label brand. Ditengah lemahnya adopsi private label brand dan berkembangnya pasar konsmetik domestik, Sephora masuk ke pasar Indonesia sebagai retailer baru dengan menjual private label brandnya sendiri. Riset ini meneliti tentang perceived product quality, perceived risk, perceived relative price terhadap customer value dan willingness to rebuy terhadap private label brand Sephora. Olah data penelitian ini menggunakan LISREL-SEM.
Hasil pada penelitian ini menunjukkan bahwa perceived product quality dan perceived price mempengaruhi perceived value yang berujung kepada willingness to rebuy produk private label brand Sephora. Pada penelitian ini perceived value terbukti memediasi perceived quality dan perceived price terhadap willingness to rebuy dan perceived quality terbukti memediasi perceived relative price terhadap perceived value. Sementara itu, perceived risk terbukti tidak memiliki pengaruh terhadap perceived value dan perceived risk terbukti tidak memediasi perceived quality dan perceived value produk private label brand Sephora.
The growth and adoption of private label brand in Indonesia is proven to be sluggish. The reason behind the fall of private label adoption is because Indonesian consumers tend to be brand loyal and the retailers put less effort to advertise its private label brand product so that the quality of private label brand is questioned. In the fall of private label brand adoption and in the rise of the domestic cosmetics market industry, Sephora as an new entry player in the market sell its own private label brand. This research examines the impact of perceived product quality, perceived risk, perceived relative price towards customer value and willingness to rebuy of private label brand Sephora. The research data is run by LISREL SEM. The result of this research show that perceived product quality and perceived price influenced perceived value which also impacted willingness to rebuy Sephora's private label brand products. In this research perceived value is proven to mediate perceived quality and perceived price towards willingness to rebuy also perceived quality is proven to mediate perceived relative price towards perceived value. Meanwhile, perceived risk is proven having no impact on perceived value and perceived risk is proven having no mediating effect on perceived quality and perceived value of Sephora s private label brand products."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
S66153
UI - Skripsi Membership Universitas Indonesia Library
Dea Elodia Erdawan
"Menumbuhkan minat pembelian konsumen dapat dilakukan dengan berbagai cara, salah satunya adalah dengan meningkatkan citra dari toko, baik toko offline maupun online. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh offline store image dan online store image terhadap purchase intention produk private label brand Berrybenka. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden menggunakan teknik non-probability sampling. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dari offline store image dan online store image terhadap purchase intention pada produk private label brand Berrybenka.
Growing consumer purchase intention can be done in various ways, one of which is by improving the store image, both offline and online. The purpose of this research is to analyze the influence of offline store image and online store image towards purchase intention of private label product Berrybenka brand. This research using quantitative approach by spreading questionnaires to 100 respondents using non probability sampling technique. The results showed that there is a significant influence from offline store image and online store image to purchase intention on private label product Berrybenka brand."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
S68456
UI - Skripsi Membership Universitas Indonesia Library
M. Alimardi Hubeis
"Penelitian ini bertujuan untuk mencari tahu faktor apa saja yang berperan dalam mempengaruhi pelanggan Carrefour untuk membeli produk private label Carrefour. Dalam penelitian ini, minat beli konsumen dijelaskan dengan mengamati beberapa variabel: brand image, store image, perceived risk dan price image. Untuk menganalisa hubungan antar variabel tersebut, penelitian ini menggunakan metode structural equation modeling SEM dan berhasil menemukan bahwa variabel perceived risk dan price image merupakan variabel utama yang memiliki peran secara langsung dalam mempengaruhi pelanggan untuk membeli produk private label. Kemudian ditemukan juga bahwa store image juga memiliki peran yang penting namun secara tidak langsung dalam mempengaruhi minat beli pelanggan.
This study aims to find out what factors are involved in influencing Carrefour's customers to purchase Carrefour private label products. In this study, brand image, store image, risk perception and price image are analyzed to explain the customer's purchase intention. To analyze the relationship between these variables, this research uses structural equation modeling SEM method and found out that perceived risk and price image are the main variables influencing customer's purchase intention. Then it was also found that store image has an indirect influence on affecting the customer's purchase intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
T51273
UI - Tesis Membership Universitas Indonesia Library
