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Abstrak :
ABSTRACT While employee proactivity has been hailed in management literature as a critical characteristic enabling an organization to accomplish its goals, little is known about how public sector employees exert proactivity at work. This study examines the effect of individual and contextual factors that enchance proactive work behavior among public sector employees.

Abstrak :
Penelitian terdahulu menemukan hasil yang tidak konsisten terhadap hubungan proaktivitas dan kreativitas. Penelitian terdahulu juga menunjukkan terdapat interaksi antara faktor individual dan lingkungan akan memengaruhi hubungan tersebut. Penelitian ini bertujuan untuk melihat interaksi faktor individual yaitu proaktivitas dan perilaku pencarian umpan balik serta faktor lingkungan yaitu umpan balik tugas dalam mempengaruhi kreativitas dengan menggunakan teori impression management sebagai kerangka teori. Data dikumpulkan menggunakan kuesioner dari karyawan pemasaran dari tujuh perusahaan di Indonesia (N = 256) dan dianalisis menggunakan PROCESS SPSS. Hasil penelitian menunjukkan bahwa perilaku pencarian umpan balik berperan sebagai mediator dalam hubungan proaktivitas dan kreativitas karyawan dan umpan balik positif berperan sebagai moderator dalam hubungan proaktivitas dan perilaku pencarian umpan balik. Namun, hasil penelitian menunjukkan bahwa umpan balik positif dan negatif tidak berperan sebagai moderator pada efek tidak langsung proaktivitas pada kreativitas melalui perilaku pencarian umpan balik. ......Previous research found inconsistent results on the relationship between proactivity and creativity. Previous research also showed that the interaction between individual and environmental factors determined Employee creativity. Thus, the current research aimed to investigate the interaction effect between individual factor, namely proactivity and feedback-seeking behaviour, and environmental factor, namely task feedback, on employee creativity. Impression Management Theory was employed as the framework theory. Data were collected using paper-and-pencil survey from seven companies in Indonesia (N = 256). Data were analysed using Hayes' PROCESS macro on SPSS. The results indicated that feedback-seeking behavior mediated the relationship between proactivity and creativity. Moreover, positive task feedback moderated the relationship between proactivity and feedback-seeking behavior. However, task feedback did not moderate the indirect effect of proactivity and creativity through feedback-seeking behavior. Theoretical and practical implications were further discussed.