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Hutahuruk, Toho Jefta, author

This research seeks to discover the segmentation of online media users in terms their life style. Data gathering methods and instruments were derived from a framework of psychographic concepts. Employing cluster analysis to the data, this study identifies three clusters of online media users. They are the trensy, the seriousand...

2006

TJPI-V-2-MeiAugust2006-113

Artikel Jurnal  Universitas Indonesia Library

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