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Sarabjot Singh, author
In the competitive era of retailing, retailers need to understand the importance of store format preferences.
The study aimed to understand consumer store loyalty; in-depth interview was conducted to
examine consumer store loyalty antecedents for two retail formats: specialty stores and multi brand
stores. The study conceptualizes store loyalty factors like program loyalty,...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
