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Abstrak :
Persaingan bisnis siaran televisi yang ketat beberapa tahun belakangan ini rnembuat pihak PT. RCTI meningkatkan kualitas lransrnisi mereka terutama di daerah kota besar yang merupakan pangsa pasar yang paling tepat bagi produk PT. RCTI dan perusahaan yang bekerjasama.

Agar télap menjadi salah satu yang terdepan dalam pilihan pemirsa di tanah air, terutama dacrah ibukota Jakarta maka diperlukan survei dan pengukuran kualitas penerimaan untuk mengctahui tingkat kepuasan pemirsa RCTI dan kualitas pcnerirnaan di pesawat televisi pcmirsa.

Tugas akhir ini mencoba mengukur tingkal penerimaan dengan mengukur nilai kuat medan elektromagnet di sisi pemirsa.

Hasil pengukuran mengindikasikan bahwa seluruh kota yang diukur masuk kcdalam golongan city grade dengan level kuat medan > 80 dB ,uV/m kecuali daerah Karawang yang memiliki kuat medan pengulguran hanya 78,7 dB ,u V/m masuk kategori tingkat A.

Abstrak :
Penelitian mengenai strategi pemasaran iklan suatu stasiun televisi swasta ini dilakukan berdasarkan pengamatan situasi pemasaran iklan di Televisi Swasta yang semakin kompetitif dalam merebutkan pangsa anggaran iklan di televisi. Tujuan penelitian skripsi ini adalah mengembangkan alternatif strategi pemasaran jasa penyiaran televisi PT. RCTI dengan menggunakan metoda analisis keunggulan, kelemahan, peluang dan ancaman. Hasil penelitiannya berupa identifikasi faktor keunggulan, kelemahan, peluang dan ancaman, yang kemudian diturunkan strategi marketing mix (produk, harga, distribusi, dan promosi). Dari penelitian yang dilakukan maka dapat disimpulkan bahwa struktur pasar penyiaran televisi Indonesia berbentuk pasar oligopoli. Acara (programme) adalah produk dari suatu stasiun televisi swasta. PT. RCTI menggunakan differential rate sebagai bentuk penetapan harga berdasarkan segmen waktu. Kegiatan distribusi PT. RCTI sebagian besar adalah dengan distribusi tidak lang sung menggunakan biro iklan. Kegiatan promosi PT. RCTI adalah sebagian besar berupa advertising di media televisi dan media lainnya. Saran yang dapat diberikan adalah PT. RCTI dapat lebih mengarahkan kegiatan pemasarannya, menyempurnakan sistem informasi pemasaran, menawarkan bentuk iklan yang berdurasi 7 detik untuk menarik pemasang iklan beranggaran kecil.

Abstrak :
Self-assessment system that applied by the Indonesian taxation system provides freedom for taxpayer in order to comply with the taxation liabilities independently. While fiscal only represents the controller who must secure that each taxpayer has paid their tax liabilities and gets the rights pursuant to the law and other prevailing regulations. Beside that in order to increase the tax income, the government strives to collect the by either extensive or intensification. Intensification conducted by increasing the tax collector to the same tax subject (already exist). While extensive conducted by increasing the tax subject and object. By abundantly of TV program, urge the writer to know how big the tax potency from the submission of TV program. Production house is a company making a video recording and or a company making video recording with the main activities making recording of broadcasting program, according to the prevailing regulation for the interest of broadcasting institution. Nowadays, many of production houses or PH were established. For them, this is a potential business since there are many TV stations. Tax aspect of TV program will involve more about production houses because full of transaction and cash flow. The main topic in this thesis is to answer the question of how to classify the package program sale services to TV station. The research method used is qualitative method and data collection technique through interview and reference study. Result obtained by using the above mentioned research method is that the taxpayer in submitting package program to TV station is deducted by tax income article 23 of 6% that is as a technical service, while if we see in the taxation regulation there is no regulation about package program sate. And based on the interview, so for taxpayer upon package program sate to the TV station referred to tax of advertising company, when the material of advertising considered the same with the material on making of shows program and the difference only at the duration only. Seen the doubt of taxpayer on the tax payable basis against package program to TV station, it is advised to the Directorate General of Tax in order to make the clear regulation about income tax upon submission of shows program package as well as has been done upon value added tax so doesn't cause incorrect regulation implementation in practice. If that happened, then the goal that want to be achieved by the government/Directorate General of Tax to obtain an addition on tax income will be achieved.