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Abstrak :
Basically, all the phenomena and realities that we know the language. Language is a human entity that is able to give meaning and significance. Expression and its use in day-to-day, the language used by men and women sometimes differ. This difference occurs because the sociocultural factors even the biological, so that gender differences can be understood as the natural. In various groups of people with a religious background, ideology, ethnic, geographic, educational, economic background appears to register the language. Individual groups have potential to bring forth or "stylistic" withrawn, including the style of language between men and women. Thus, the difference between the language of men and women show the existence of multiculturalism, remain in the diversity of similarity in both aspects of any kind, including speaking. Participated in the development of civilization to bring changes in attitude and style of speaking. Women with a style of language that seemed shy, closed, flirty, less confident and has begun to be abandoned. Conversely, women now have intelligent conversation style, open, independent and when they reflected the thoughts and ideas both verbally and written. With the incessant movement of mainstream gender between men and women and the opening access to information, the women now have more confidence in speaking, together with men, so that is difficult to be clear with the style of language used by men and women.

Abstrak :
Skripsi ini membahas mengenai makna, gaya bahasa, indeks, ikon, dan simbol pada iklan Amstel dan Heineken berbahasa Belanda di internet. Penelitian ini merupakan penelitian deskriptif kualitatif yang bertujuan untuk mengetahui makna kontekstual yang terkandung serta gaya bahasa, indeks, ikon dan simbol yang digunakan pada iklan Amstel dan Heineken. Hasil analisis menunjukkan bahwa makna kontekstual yang terkandung pada iklan Amstel dan Heineken berupa kebiasaan atau keseharian orang Belanda dan perhelatan besar yang berkaitan dengan negara Belanda. Gaya bahasa yang paling banyak digunakan adalah elipsis. Deiksis persona merupakan indeks yang paling sering muncul seperti halnya dengan gelas sebagai ikon dan logo sebagai simbol. Namun, sebuah iklan tidak lepas dari interpretasi setiap orang dengan latar belakang pengetahuan yang berbeda-beda. ......This bachelor thesis discusses contextual meaning, style of language, index, icon, and symbol in Amstel and Heineken Dutch advertisement on the internet. This is a qualitative descriptive study which aims to know the contextual meaning, style of language, index, icon and symbol in those advertisements. The analysis shows that the contextual meaning in those advertisements are daily habits of the Dutch and the big event relating to the Netherlands. The most widely used style of language is the ellipsis. Person deixis is an index that most frequently appears like glass as the icon and logo as a symbol. However, an advertisement can not be separated from the interpretation of each person with the different background knowledge.

Abstrak :
ABSTRAK
Makalah ini mendeskripsikan struktur dan gaya bahasa komika pria dan wanita dalam implikatur pada stand up comedy yang dibawakan oleh Muzdalifah dan Cemen dalam acara Stand Up Comedy Academy Season 1. Tujuan penelitian ini adalah mendeskripsikan struktur dan gaya bahasa yang digunakan oleh komika pria dan wanita dalam memunculkan humor. Kesimpulan dari penelitian ini adalah struktur dan gaya bahasa merupakan unsur yang memunculkan humor dalam stand up comedy. Struktur dan gaya bahasa dalam penelitian ini mencakup teori pelanggaran prinsip kerja sama dan bentuk struktur naratif dalam stand up comedy. Pelanggaran prinsip kerja sama yang paling banyak ditemukan dalam penelitian ini adalah pelanggaran terhadap maksim kualitas. Hal ini disebabkan karena Muzdalifah maupun Cemen kerap berbicara hal-hal yang tidak mungkin terjadi di dunia nyata. Kemudian, struktur yang ditemukan pada stand up comedy keduanya adalah bentuk narasi sugestif, sebab Muzdalifah dan Cemen banyak memanfaatkan daya khayal penonton dalam penampilan mereka. Jika dibandingkan, Muzdalifah lebih banyak melanggar prinsip kerja sama dibanding Cemen. Muzdalifah dan Cemen juga memiliki cara yang berbeda dalam membangun set perkenalan: Cemen menampilkan set yang langsung sesuai dengan tema tanpa memperkenalkan diri, sedangkan Muzdalifah sebaliknya, ia memperkenalkan dirinya terlebih dahulu sebelum masuk ke dalam tema. Selain itu, dalam penggunaan struktur, Muzdalifah lebih banyak memasukkan set konflik, yaitu sebanyak dua kali, sedangkan Cemen hanya sekali menggunakan set konflik. Jumlah set up dan punchline yang ditampilkan oleh Cemen dalam sekali penampilannya masing-masing berjumlah dua, sedangkan jumlah set up dan punchline yang ditampilkan oleh Muzdalifah dalam penampilannya berjumlah tiga.

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ABSTRACT
This paper describes the structure and style of language used by male and female comics in the implicature on stand up comedy brought by Muzdalifah and Cemen in the Stand Up Comedy Academy Season 1. The purpose of this paper is to describe the structure and style of language used by male and female comics in generating humor. The conclusion of this paper is the structure and style of language is the element that generates the humor in stand up comedy. Structure and style of language in this paper use the theory of disobeying the cooperation principles and form of narrative structure theory in stand up comedy. Disobeying the cooperation principle that frequently found in this paper is the disobeying the maxim of quality. The causes is Muzdalifah and Cemen often talk about things that are not possible in the real life. Then, the structure that found in the both of their stand up comedy is a suggestive narrative form, because Muzdalifah and Cemen was using the imagination of the audience in their appearance. If compared, Muzdalifah has more disobeying the cooperation principle than Cemen. Muzdalifah and Cemen also have different ways of building the introduction set Cemen displays a set that directly matches the theme without introducing himself, while in the opposite, Muzdalifah introduces herself first before entering the theme. Meanwhile, when it comes to the structure, Muzdalifah put the set conflict quite often, which is two times, while Cemen only using it once. The Number of set up and punchline that shown by Cemen in his appearance amounted two, while the number of sets up and punchline displayed by Muzdalifah in her appearance amounted three.