Hasil Pencarian  ::  Simpan CSV :: Kembali

"Penelitian ini bertujuan untuk menyelidiki efek mediasi dari perceived destination image terhadap hubungan antara kualitas informasi dalam konten buatan pengguna (User-Generated Content/UGC) terhadap behavioral intention, dengan fokus pada niat untuk berkunjung kembali ke destinasi Lampung serta mengacu pada perluasan model stimulus-organisme-respons (SOR) dari Mehrabian dan Russel. Berdasarkan konteks pariwisata di Lampung, sebanyak 283 respon valid dari wisatawan domestik berhasil dikumpulkan dan dianalisis menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) untuk menguji hipotesis penelitian. Hasil analisis jalur tidak langsung menunjukkan bahwa cognitive image secara signifikan memediasi hubungan antara representational information quality dan social information quality terhadap behavioral intention to revisit, sedangkan affective image berperan sebagai mediator yang signifikan dalam hubungan antara representational information quality dan contextual information quality terhadap behavioral intention to revisit. Menariknya, penelitian ini juga menemukan bahwa intrinsic information quality dapat memberikan direct effect secara signifikan terhadap behavioral intention to revisit. Temuan ini memberikan kontribusi penting dalam memahami bagaimana destination image memengaruhi persepsi wisatawan terhadap kualitas informasi yang berbeda dalam membentuk behavioral intention to revisit, sekaligus menggambarkan kompleksitas hubungan antara manusia dan teknologi dalam konteks pariwisata.

---

This study aims to investigate the mediating effect of perceived destination image on the relationship between information quality in user-generated content (UGC) and behavioral intention, with a focus on the intention to revisit Lampung as a tourist destination, while extending the Stimulus-Organism-Response (SOR) model by Mehrabian and Russel. Based on the tourism context in Lampung, a total of 283 valid responses from domestic tourists were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the research hypotheses. The indirect path analysis results show that cognitive image significantly mediates the relationship between representational information quality and social information quality on behavioral intention to revisit, while affective image serves as a significant mediator in the relationship between representational information quality and contextual information quality on behavioral intention to revisit. Interestingly, this study also found that intrinsic information quality has a significant direct effect on behavioral intention to revisit. These findings contribute significantly to understanding how destination image influences tourists' perceptions of different types of information quality in shaping their intention to revisit, while also highlighting the complex interplay between humans and technology in the context of tourism."

"Local cuisine has become one of the main attractions for tourists to visit a destination. Local cuisine shifts tourist behavior towards Indonesian local cuisine, to the extent of repurchasing. In order to find out the intention to repurchase, satisfaction, perceived quality, and perception are analyzed. To this date, very few researches examined Indonesian cuisine in relation with the tourist behavior. Currently, cuisine tourism has become a trend, increasing the amount of tourist visiting Indonesia. The aspects of Tourist Satisfaction, Tourist Perception, Repurchase Intention, Perceived Quality, Consumer Behavior Local Cuisine, and Tourist Behavior are among tourists preference for local cuisines. This research had 148 participants taking part on the online survey that was conducted in Indonesia. Data were collected both online and offline in Yogyakarta. The respondents are tourist who have visited Indonesia in the past 12 months and have tried Indonesian food during their visit. The data were then analyzed using structural modeling equation, specifically using Partial Least Square method (Smart PLS 3.2.8). The results showed that Tourist Behavior (willingness to recommend Indonesian food, revisit Indonesia and the impression on Indonesia food) was influenced by Repurchase Intention. Repurchase Intention was influenced directly by Tourist Satisfaction on Local Food and Tourist Perception. While Perceived Quality of Local Food influenced Tourist Repurchase Intention through Tourist Perception.

---

Kuliner lokal merupakan salah satu daya tarik utama bagi wisatawan untuk mengunjungi suatu tempat wisata. Kuliner lokal mengubah Tourist Behavior terhadap kuliner lokal Indonesia dan melakukan pembelian lagi. Untuk mengetahui keinginan mereka untuk membeli lagi, maka dilakukan analisis terhadap kepuasan, kualitas yang dirasakan, dan persepsinya. Namun, masih sedikit penelitian yang meneliti hubungan makanan Indonesia terhadap perilaku wisatawan. Saat ini, wisata kuliner telah menjadi sebuah tren dan jumlah wisatawan yang berkunjung ke Indonesia semakin meningkat. Aspek Tourist Satisfaction, Tourist Perception, Repurchase Intention, Perceived Quality, Consumer Behavior Local Food, Tourist Behavior menjadi seleksi wisatawan terhadap kuliner lokal. Selanjutnya, penelitian ini memiliki 148 peserta untuk survei online yang dilakukan di Indonesia. Data dikumpulkan secara online dan offline di Yogyakarta. Responden adalah turis yang telah mengujungi Indonesia dalam 12 bulan terakhir dan mencoba makanan Indoesia selama kunjungan mereka. Data kemudian dianalisis menggunakan persamaan pemodelan struktural, khususnya metode partial least square (Smart PLS 3.2.8). Hasil penelitian menunjukkan bahwa Tourist Behaviour (kesediaan untuk merekomendasikan makanan Indonesia, mengunjungi kembali Indonesia dan kesan pada makanan Indonesia) dipengaruhi oleh Tourist Repurchase Intention. Tourist Repurchase Intention dipengaruhi langsung oleh Tourist Satisfaction on Local food dan Tourist Perception. Sedangkan Perceived Quality of Local food Tourist Repurchase Intention melalui Tourist Perception. "