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"[ABSTRAKIndustri pariwisata di Indonesia merupakan salah satu industri yang paling berkembang serta menjadi salah satu sektor penyumbang devisa negara terbesar. Pada skripsi ini membahas tentang bagaimana pelaku bisnis dapat meningkatkan loyalitas serta dapat me-recall kembali tempat wisata tersebut terutama jenis wisata adventure tourism. Hal ini diukur dari pengalaman pelanggan mengunakan 4 elemen experience economy yang terdiri dari education, entertainment, escapism serta esthetic. Penelitian ini menggunakan desain penelitian deskriptif. Hasil penelitian menunjukkan bahwa customer loyalty dapat dipengaruhi oleh education dan esthetic sedangkan untuk dapat me-recall kembali (mempengaruhi memori konsumen) dapat dipengaruhi oleh entertainment dan esthetic. Sehingga bagi pelaku bisnis wisata petualangan (Adventure tourism) harus lebih fokus dalam memberikan pengetahuan-pengetahuan serta hiburan selama kunjungan pelanggan serta menjaga kelestarian tempat wisata tersebut agar terus dapat dinikmati oleh pelanggannya.ABSTRACTThe tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers., The tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers.]"

"Penelitian ini membahas mengenai penilaian risiko keselamatan kerja pada aktivitas wisata petualangan off-road di Objek Wisata Volcano Tour Merapi pada tahun 2022. Penelitian ini bertujuan untuk mengetahui proses atau beberapa aktivitas wisata petualangan off-road yang melibatkan operator mobil, wisatawan, dan videografer wisata, potensi bahaya yang ada dalam setiap aktivitas wisata, potensi kejadian yang tidak diinginkan, nilai probabilitas dan konsekuensi dari setiap kejadian, serta tingkat risikonya. Penelitian ini berbentuk penelitian deskriptif yang menggunakan pendekatan kualitatif. Identifikasi bahaya dan risiko dilakukan dengan menggunakan tabel Hazard Identification Risk Assessment Determining Control (HIRADC) yang telah dimodifikasi sesuai kebutuhan dan analisis risiko menggunakan analisis risiko kualitatif berdasarkan HB 205-2004 Standards Australia. Hasil dari penelitian ini didapat 4 jenis pekerjaan, 9 aktivitas, 33 bahaya, 64 unexpected events, serta 114 dampak dengan rincian yaitu 35 risiko rendah, 41 risiko sedang, 37 risiko tinggi, dan 1 risiko ekstrim. Dari hasil penelitian tersebut, maka dianjurkan supaya melakukan upaya pengendalian untuk menurunkan tingkat risiko serta dilakukan sosialisasi atau edukasi terkait bahaya dan risiko yang ada. Sistem manajemen K3 juga perlu diterapkan dan dikembangkan untuk mengelola risiko secara berkelanjutan.

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This study discusses the assessment of occupational safety risks in off-road adventure tourism activities at the Merapi Volcano Tour Tourism Object in 2022. This study aims to determine the process of several off-road adventure tourism activities involving car operators, tourists, and tourist videographers, the potential hazards that exist in each tourism activity, the potential for unwanted events, and the probability and consequences of each event, and the level of risk. This research is in the form of descriptive research using a qualitative approach. Hazard and risk identification are carried out using the Hazard Identification Risk Assessment Determining Control (HIRADC) table which has been modified as needed and risk analysis using qualitative risk analysis based on HB 205-2004 Australian Standards. The results of this study obtained 4 types of work, 9 activities, 33 hazards, 64 unexpected events, and 114 impacts with details of 35 low risk, 41 moderate risks, 37 high risks, and 1 extreme risk. From the results of this study, it is recommended that control measures be taken to reduce the level of risk and conduct socialization or education related to the existing hazards and risks. An OHS management system also needs to be implemented and developed to manage risk sustainably."