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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Humaira Fathma Gardilla, author
Pengaruh electronic word of mouth melalui media sosial path terhadap dimensi kesadaran merek pada konsumen restoran baru = The effect of electronic word of mouth on social media path toward dimension of brand awareness on new restaurant consumer / Humaira Fathma Gardilla
It is important for consumer to have brand awareness before choosing a new product, it divides into three dimensions; brand recognition, brand knowledge and brand opinion. The excessive used of social media Path™ among emerging well-off youth made electronic word-of-mouth an effective marketing strategy to increasing a popularity of a...
Fakultas Psikologi Universitas Indonesia, 2015
S58749
UI - Skripsi Membership  Universitas Indonesia Library
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Hammam Haris Tasurru, author
Global brands and consumer ethnocentrism of youth soft drink consumers in greater jakarta, indonesia. / Hammam Haris Tasurru, Imam Salehudin
Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal  Universitas Indonesia Library