Ditemukan 3 dokumen yang sesuai dengan query
Pfeil, Angela B.
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Corporations know that marketing to kids is big business?with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children?s librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a ...
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Chicago: [American Library association, American Library association], 2005
e20436059
eBooks Universitas Indonesia Library
London: Facet Publishing, 2008
025.5 LIB VII
Buku Teks Universitas Indonesia Library
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The many assumptions about current library outreach services?that they're off-site, depend on special funding, and are administered by specific staff?no longer reflect the realities of providing equitable library services to the audiences who most need them. Providing equity of access is the business of every department in the library ...
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Chicago: [American Library association;American Library association, American Library association], 2004
e20436094
eBooks Universitas Indonesia Library