Hoffman, K. Douglas, author
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with Services Marketing: Concepts, Strategies, and Cases, 5E. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality,...
Boston, MA: Cengage Learning, 2017
658.8 HOF s
Buku Teks Universitas Indonesia Library
