Hasil Pencarian  ::  Simpan CSV :: Kembali

"This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on."

"Peradaban manusia di abad ke-21 terancam runtuh akibat ulahnya sendiri. Melalui buku ini, Jared Diamond memberi ancar-ancar bagaimana menghindari keruntuhan itu sebelum terjadi.Diamond memberi contoh berbagai kasus keruntuhan peradaban di masa lalu dan musababnya. Ia menyodorkan hal yang telah mempengaruhi kelestarian atau keruntuhan peradaban, yakni kerusakan lingkungan, perubahan iklim, pengaruh peradaban musuh, pengaruh peradaban sahabat, dan yang terpenting adalah cara masyarakat itu sendiri menanggapi masalah lingkungan.Buku ini merupakan pasangan Guns, Germ & Steel yang menceritakan hal-hal apa saja yang melahirkan, membela, dan membesarkan peradaban Barat"