Ditemukan 68 dokumen yang sesuai dengan query
Platomi Ismani, author
Lubricant oil has been important part of a vehicle's machine. There had been many brands of lubricant oil since in 2001 government released regulation concerned of supply and service of lubricant oil. As a result, Pertamina's market share of lubricating oil had been decreased. This caused also because competition in...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Abraham Setiyono, author
Nowadays, in a very competitive market, a brand would be very important because product attributes are relatively easy to be imitated. Therefore, a company must control their intangible assets, such as brand equity. Brand Equity is the assets and liabilities, linked to a brand's name and symbol that adds to...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Novia Argarini, author
Exhibition event has grown rapidly in Indonesia, almost every week exhibition event were held. The executor had a major part in the succes of the exertion of an exhibition event, whereas the executor of an exhibition event gather the produsen to meet the prospective consumen and plan the whole activity...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Aprilizayanti Putri, author
Nowadays, brand does not function as an identity or to differentiate of one product to others only. The branding has been extending in many product categories which are marketed to consumers. To offer their products, the producers can not rely on functional benefits only, but also needs to take the...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Teuku Kemal Ardansyah, author
Persaingan antar operator telepon seluler saat ini semakin ketat, baik operator telepon yang beroperasi pada jaringan Global System for Mobile (GSM) maupun operator yang beroperasi pada jaringan Code Division Multiple Access (CDMA). Para operator ini terus bersaing memperebutkan pangsa pasar (market share). Pemasaran merupakan proses yang tidak dapat dipisahkan dari...
Depok: Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Mida Nopitasari, author
Skripsi ini membahas tentang Iklan di Internet, terutama tentang bagaimana sikap mahasiswa FISIP UI terhadap iklan yang ada di halaman situs yang sedang diakses. Sikap yang diteliti adalah sikap negatif yaitu penghindaran iklan sebagai bentuk dari perilaku konsumen. Penelitian ini adalah penelitian kuantitatifdeskriptif yang bertujuan untuk mendapatkan gambaran tentang sikap...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
S16240
UI - Skripsi (Open) Universitas Indonesia Library
Sianipar, Danny Parningotan, author
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
S10674
UI - Skripsi (Membership) Universitas Indonesia Library
Hutauruk, Alfredy, author
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2004
S8694
UI - Skripsi (Membership) Universitas Indonesia Library
Simarmata, Bona A., author
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2002
S9329
UI - Skripsi (Membership) Universitas Indonesia Library
Situmorang, Maria Chrisitine, author
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003
S9419
UI - Skripsi (Membership) Universitas Indonesia Library
