Ditemukan 2 dokumen yang sesuai dengan query
Grunig, Rudolf, author
[The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization...
Berlin: [Springer, Springer], 2012
e20396658
eBooks Universitas Indonesia Library
Zentes, Joachim, author
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second...
Wiesbaden: Gabler Verlag, 2011
e20397313
eBooks Universitas Indonesia Library
