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"Adanya peningkatan jumlah rumah sakit dan perkembangan informasi sejak adanya internet membuat rumah sakit membutuhkan media promosi. Perubahan perilaku konsumen akibat Covid-19 telah mengubah lingkungan pemasaran, menyebabkan rumah sakit perlu mengkaji ulang strategi pemasaran mereka. Tujuan penelitian ini adalah mengetahui strategi bauran pemasaran di Rumah Sakit Trimitra menghadapi pascapandemi Covid-19. Penelitian ini merupakan studi kasus dengan pendekatan kualitatif menggunakan telaah dokumen, wawancara, dan Consensus Decision Making Group (CDMG)) untuk penentuan strategi bauran pemasaran. Tahapan analisis dilakukan dengan melakukan tahapan penentuan strategi, kemudian dilanjutkan dengan Segmenting, Targeting, dan Positioning, lalu menentukan bauran pemasaran dengan 7P, yaitu Product, Promotion, Price, Place, People, Process, dan Physical Evidences. Strategi pemasaran yang dapat diterapkan sesuai kondisi Rumah Sakit Trimitra Cibinong adalah penetrasi pasar dan pengembangan produk. Berdasarkan hasil CDMG didapatkan bahwa layanan yang dapat dikembangkan oleh rumah sakit adalah Perina/NICU, layanan spesialis kebidanan dan kandungan, media promosi dan digitalisasi layanan kesehatan. Pemasaran produk yang dapat dilakukan yaitu dengan promosi metode ERACS bagi pasien yang terindikasi persalinan seksio sesarea dan mengembangkan layanan telekonsultasi. Melakukan kegiatan promosi dengan optimalisasi pemasaran digital dan merekrut SDM yang handal di bidang tersebut. Strategi bauran pemasaran dapat menjadi alat untuk mencapai tujuan organisasi yang sesuai dengan tujuan Rumah Sakit Trimitra Cibinong.

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The increase in the number of hospitals and the development of information since the existence of the internet has made hospitals need promotional media. Changes in consumer behavior due to Covid-19 have changed the marketing environment, causing hospitals to re-examine their marketing strategies. The purpose of this study is to determine the marketing mix strategy at Trimitra Hospital after the Covid-19 pandemic. This research is a case study research with a qualitative approach using document reviews, interviews, and Consensus Decision Making Group (CDMG) for determining the marketing mix strategy. The stages of analysis are carried out by carrying out the stages of determining the strategy, then proceed with Segmenting, Targeting, and Positioning, then determine the marketing mix with the 7Ps, Product, Promotion, Price, Place, People, Process, dan Physical Evidences. Marketing strategies that can be applied according to the conditions of Trimitra Cibinong Hospital are market penetration and product development. Based on the CDMG results, it was found that the services that could be developed by the hospital were Perina/NICU, obstetrics and gynecology specialist services, media promotion and digitalization of health services. Product marketing that can be done is by promoting the ERACS method for patients with indications for cesarean section delivery and developing teleconsultation services. Carry out promotional activities by optimizing digital marketing and recruiting reliable human resources in this field. The marketing mix strategy can be a tool to achieve organizational goals that are in accordance with the objectives of Trimitra Cibinong Hospital."

"Pelayanan di Instalasi Gawat Darurat (IGD) memegang peran penting dalam menentukan kualitas pelayanan dan keselamatan pasien di rumah sakit. Indikator kinerja IGD, seperti Length of Stay (LOS), yang mengukur lama pasien d IGD dari kedatangan hingga pemulangan atau pemindahan, dapat memengaruhi tingkat kepadatan di IGD. Penelitian ini bertujuan untuk mengidentifikasi alur pelayanan, hambatan, dan akar penyebab masalah terkait LOS di IGD. Pengumpulan data dilakukan pada bulan April-Mei 2024 dengan pendekatan kualitatif studi kasus, berupa observasi pada 30 pasien, wawancara, dan telaah dokumen. Analisis data menggunakan flowchart untuk mengidentifikasi alur pelayanan, Value Stream Mapping untuk mengenali kegiatan bernilai dan menemukan waste, serta The Five Whys untuk menganalisis akar penyebab hambatan. Metode Lean Thinking digunakan untuk menghasilkan alur dan Model BAS (Baseline, Assess, Suggest Solution) dari Model BASICS. Hasil penelitian menunjukkan bahwa alur pelayanan pasien IGD melibatkan lima tahapan; dengan 65,5% waktu pelayanan adalah kegiatan non-value added, 23,4% kegiatan necessary but non-value added, dan 11,1% kegiatan value added, dengan total Lead Time 7 jam 55 menit 29 detik. Dari sisi pasien, waste yang terjadi meliputi waste of waiting (94,9%) dan transportation (5,1%). Bottleneck terjadi pada aktivitas menunggu terdaftar di rawat inap (25,2%), menunggu advis DPJP (22,9%), menunggu hasil pemeriksaan penunjang (22,3%), dan menunggu kesiapan rawat inap (18,2%), dengan total 88,6%. Perbaikan LOS di IGD dapat menggunakan lean tools seperti standardized work, visual management, heijunka, kaizen, dan just in time agar waste dapat dikurangi.

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Emergency Department (ED) services play a crucial role in determining the quality of care and patient safety in hospitals. Performance indicators in the ED, such as Length of Stay (LOS) which measures the duration from a patient's arrival to their discharge or transfer can significantly impact the congestion levels in the ED. This study aims to identify the service flow, obstacles, and root causes of issues related to LOS in the ED. Data collection was conducted from April to May 2024 using a qualitative case study approach, including observations of 30 patients, interviews, and document reviews. Data analysis involved using flowcharts to identify the service flow, Value Stream Mapping to recognize value-added activities and identify waste, and The Five Whys to analyze the root causes of obstacles. Lean Thinking methodology was applied to develop a service flow and the BAS (Baseline, Assess, Suggest Solution) model from the BASICS model. The study results show that the patient service flow in the ED involves five stages, with 65.5% of service time consisting of non-value-added activities, 23.4% of necessary but non-value-added activities, and 11.1% of value-added activities, resulting in a total lead time of 7 hours, 55 minutes, and 29 seconds. From the patient's perspective, the waste observed includes waiting (94.9%) and transportation (5.1%). Bottlenecks were identified in activities such as waiting to be registered for inpatient care (25.2%), waiting for specialist advice (22.9%), waiting for the results of supporting examinations (22.3%), and waiting for inpatient readiness (18.2%), totaling 88.6%. Improving LOS in the ED can utilize lean tools such as standardized work, visual management, heijunka, kaizen, and just-in-time to reduce waste."