ABSTRACT
One of the eflicacy keys especially in maintaining bank managementeffort is how to reach customers satisfaction. While one basic factors influencing customer satisfaction is the service quality given by a bank to their customers. The main goal of this research is to know the level of customer satisfaction based on the service given by PT. Bank DKI through case study from PT. Bank DKI at Tanjung Priok Branch.
In this research the service for customer is restricted at the credit servicefor the working capital given by PT. Bank DKI at Tanjung Priok Branch thatconsist of : marketing department , credit administration and customer service.This research uses survey type with the descriptive methode and thequantitative approach that are proposedly occurence data and existing theory. Dataof research obtaining from primary data through questioners that spread out to thecustomers and also secondary data from books, literature, magazine and internaldata of bank. While data processing use descriptif non parametric especiallystatistic trough frequency distribution andmodus as a means ofthe analysis.Implementation of research through 20 items of questioners that assumeddeputizing tive dimensions of the bank service quality which are reliability,responsiveness, assurance, emphaty and tangible. In order to obtain depiction ofcustomer satisfaction level is based on bank services, then the answer of thequestioner will be quantification by using likert scale. In the order side to mapbetween the level of service and performance concerning to importance of serviceis using cartesius diagram.The result of research depict that the service quality that customeraccepted trough 20 questioners as formulation from 5 services quality dimensiondetermined that the modus of assessment scale is between 1 up to 5.In general, It is seen ?dom each quality of dimension service the level ofservices in PT. Bank DKI, Tanjimg Piiolc Branch consist of reliability, responsiveness, assurance, emphaty, and tangible that based on the customers response are good.Beside that, according to the mapping that has been conducted, there are difference among customers? perception for the level of performance of service compared to the expectation of customers or mount customers' importance. The range of these level from the biggest one are responsiveness, reliability, assurance, emphaty, tangible. The difference existence reflected that there are still gap which must be covered by management in order to gain the service for the customers as they ask for.Based on that assessment level and the mapping, PT. Bank DKI must defend the existing service throughout emphasized the effort to maintain the ability and profesionalism to serve the customer by mean of improving the service quality that still less satistied by customers. |
T22478-Firman.pdf :: Unduh