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UI - Tesis Open :: Kembali

Marketing mix analisis and effecitive intergrated marketing communication for cita - cinta

Paula Budiono; Rembeth, John Daniel, supervisor; Avanti Fontana, examiner; Nurdin Sobari, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009)

 Abstrak

Cita Cinta has existed as young women magazine for approximately 9 years,
due to its concept differentiation compared to other traditional women magazine.
The purpose of the study is to check whether the ideal marketing mix of Cita
Cinta’s publisher meets the readers’ expectation and to pursue integrated
marketing communication alternative for Cita Cinta. Conclusion of the study and
recommendations on the integrated marketing communication strategies are
provided to enlarge its market and readership base and to develop strategy to maintain Cinta Cinta’s existence in the long run.

 File Digital: 1

 Metadata

No. Panggil : T-pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resources
Deskripsi Fisik : xv, 97 pages; illustration; 29 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Perpustakaan Pusat UI
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
T-pdf 15-20-092625576 TERSEDIA
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