Marketing mix analisis and effecitive intergrated marketing communication for cita - cinta
Paula Budiono;
Rembeth, John Daniel, supervisor; Avanti Fontana, examiner; Nurdin Sobari, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009)
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| Cita Cinta has existed as young women magazine for approximately 9 years,due to its concept differentiation compared to other traditional women magazine.The purpose of the study is to check whether the ideal marketing mix of CitaCinta’s publisher meets the readers’ expectation and to pursue integratedmarketing communication alternative for Cita Cinta. Conclusion of the study andrecommendations on the integrated marketing communication strategies areprovided to enlarge its market and readership base and to develop strategy to maintain Cinta Cinta’s existence in the long run. |
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| No. Panggil : | T-pdf |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
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| Subjek : | |
| Penerbitan : | Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resources |
| Deskripsi Fisik : | xv, 97 pages; illustration; 29 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Perpustakaan Pusat UI |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| T-pdf | 15-20-092625576 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 127723 |
