Faktor-faktor yang mempengaruhi keputusan pembelian produk ramah lingkungan (studi kasus air minum dalam kemasan ades) = Factors that influencing purchasing decisions to environmental friendly product case study ades bottled drinking water / Septi Harvita
Septi Harvita;
Rembeth, John Daniel, examiner; Tengku Ezni Balqiah, co-promotor; Nurdin Sobari, examiner
([Publisher not identified]
, 2013)
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ABSTRAK Penelitian dalam tesis ini ingin melihat faktor–faktor apa saja yang mempengaruhikeputusan pembelian konsumen terhadap produk air minum dalam kemasan Adesdengan menggunakan teori perilaku yaitu Theory of Planned Behavior dari Ajzendan Fishben. Penelitian ini merupakan penelitian kuantitatif dan dilakukan kepada200 responden yang sudah membeli Ades.Berdasarkan data dari 200 responden yang diolah menggunakan metodeStructural Equations Modelling (SEM) dapat diketahui bahwa environmentalknowledge tidak berpengaruh terhadap attitude responden yang nantinya akanmemicu purchase intention terhadap produk ramah lingkungan Ades. Awarenessto the product dan customer value berpengaruh terhadap attitude responden yangnantinya akan memicu purchase intention terhadap produk ramah lingkunganAdes. Akan tetapi attitude responden tidak berpengaruh terhadap purchaseintention untuk membeli produk Ades.Sementara itu sosial pressure to act green dan individual environment impactmepunyai pengaruh terhadap norma subjektif yang di terima di masyarakat. DanNorma subjektif juga mempunyai pengaruh terhadap purchase intention produkAdes. Availibility of product dan perceived consumer mempunyai pengaruhterhadap purchase intention produk Ades. ABSTRACT The research in this thesis would like to see factors that influence consumerpurchasing decisions on bottled water products Ades using behavioral theory isthe Theory of Planned Behavior of Ajzen and Fishben. This research is aquantitative study and performed the 200 respondents who had bought Ades.Based on data from 200 respondents were processed using Structural EquationsModeling (SEM) can be seen that the Environmental Knowledge does not affectthe attitude of respondents that would trigger a purchase intention towardsenvironmentally friendly products Ades. Awareness to the product and customervalue affect the attitude of respondents that would trigger a purchase intentiontowards environmentally friendly products Ades. But the attitude of therespondents had no effect on purchase intention to buy the product Ades.Meanwhile social pressure to act green and environment impact individualmepunyai influence on subjective norm is accepted in the community. Andsubjective norms also have an influence on purchase intention of products Ades.Availibility of product and perceived consumer has an influence on purchaseintention of products Ades . |
 T-Pdf Septi Harvita.pdf :: Unduh
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| No. Panggil : | T-Pdf |
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| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2013 |
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| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Deskripsi Fisik : | xvi, 185 pages : illustration ; 28 cm + appendix |
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| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
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| T-Pdf | TERSEDIA |
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