Deskripsi Lengkap
| Sumber Pengatalogan : | |
| ISBN : | 9781466644304 |
| Tipe Konten : | |
| Tipe Media : | |
| Tipe Carrier : | |
| Edisi : | |
| Catatan Seri : | Research essentials |
| Catatan Umum : | Includes bibliographical references and index |
| Deskripsi Fisik : | xix, 409 p. : ill. ; 26 cm. |
| Lembaga Pemilik : | Universitas indonesia |
| Lokasi : | Perpustakaan UI, Lantai 4 |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| R 381.142 DYN | 01-15-01519 | TERSEDIA |
| R 381.142 DYN | 01-15-01520 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20395744 |
Abstrak
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.