Dynamics of competitive advantage and consumer perception in social marketing
editor by Avinash Kapoor (Business Science Reference, an imprint of IGI Global,, 2014)
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| "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher. |
| No. Panggil : | R 381.142 DYN (1) |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | Hershey PA.: Business Science Reference, an imprint of IGI Global,, 2014 |
| Sumber Pengatalogan: | |
| ISBN: | [9781466644304] |
| Tipe Konten: | |
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| Edisi: | [] |
| Catatan Seri: | Research essentials |
| Catatan Umum: | Includes bibliographical references and index |
| Deskripsi Fisik: | xix, 409 p. : ill. ; 26 cm. |
| Lembaga Pemilik: | Universitas indonesia |
| Lokasi: | Perpustakaan UI, Lantai 4 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| R 381.142 DYN (1) | 01-15-01519 | TERSEDIA |
| R 381.142 DYN (1) | 01-15-01520 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20395744 |
