Dynamics of competitive advantage and consumer perception in social marketing
editor by Avinash Kapoor
Business Science Reference, an imprint of IGI Global,, 2014
 Buku Referensi
Syahla Nurizma, author
Perencanaan Strategi Komunikasi Marketing Public Relations dalam Meningkatkan Loyalitas Pelanggan Omah Ndelik = Marketing Public Relations Communication Strategy Planning in Improving Omah Ndelik's Customer Loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tugas Akhir
Reza Putra Pantianto, author
Personal Branding Chandra Liow Dalam Media Sosial YouTube = Personal Branding Chandra Liow On Media Social YouTube
2020
 UI - Tesis Membership
Dimas Roan Zikri, author
Analisis pengaruh aktifitas pemasaran pada media sosial dan pengaruh aktifitas pemasaran tradisional terhadap loyalitas merek = Analysis of social marketing activities and traditional marketing activities on brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Ivan Iskandar, author
Analisis faktor-faktor yang menentukan peningkatan respon atas komunikasi pemasaran organisasi nirlaba melalui media sosial : studi kasus Facebook Fan Page U S Embassy Jakarta = Analysis of factors determining response amplification in marketing communication for non profit organization through social media : case study Facebook Fan Page U S Embassy Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
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