The Ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans
Robert J. Hamper (McGraw-Hill, 2014)
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| Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis |
| No. Panggil : | 658.802 HAM u |
| Entri utama-Nama orang : | |
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| Penerbitan : | New York: McGraw-Hill, 2014 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9780071809092 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
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| Deskripsi Fisik: | xii, 304 pages ; 27 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan U, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.802 HAM u | 01-17-05060 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20461554 |
