Hamper, Robert J., author
The Ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans
McGraw-Hill, 2014
 Buku Teks
Kendrick, Terry, author
Developing strategic marketing plans that really work a toolkit for public libraries
Facet, 2006
 Buku Teks
Stone, Bob, author
Successful Direct Marketing Methods
NTC Business Book, 1988
 Buku Teks
Padolecchia, Siro P.
Marketing in the developing world / Siro P. Padolecchia.
Vikas Publishing House, 1979
 Buku Teks
Majaro, Simon, author
International marketing : a strategic approach to world markets
George Allen & Uniwin, 1982
 Buku Teks
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