Ditemukan 769 dokumen yang sesuai dengan query
Badri Munir Sukoco, author
Managers could elicit customers repeat purchase behavior through a well-designed reward program. This study examines two extrinsic cues - business longevity and timing effects of reward ? to determine the consumers? perceived risk and intention to participate in this kind of program. Moreover, this study discusses how different levels of...
Depok: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Arga Hananto, author
The use of post-purchase online consumer review in hotel attributes study was still scarce in
the literature. Arguably, post purchase online review data would gain more accurate attributes that
consumers actually consider in their purchase decision. This study aims to extract attributes from two
samples of five-star hotel reviews (Jakarta and Singapore) with...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center,
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Artikel Jurnal Universitas Indonesia Library
Budi Setiawan, author
This study has three main objectives, which are to identify the common knowledge of the non-Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents? demography to the perception on revenue sharing system of Islamic banking. E-survey method was used...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Mahmoud Motvaseli : Fariba Lotfizadeh
The main purpose of this study is to explore the relation between decision-making styles which are
measured by the General decision-making style (GDMS) test and information processing styles which
are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The
authors directed a survey research on 162 Iranian...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Bintang Handayani : Basri Rashid
This study aims to scrutinise the transport performance and authenticity as one of the elements
in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data
collected from survey of 384 overseas tourists were used to clarify the research proposition. The study
suggests that transport performance may emerge as one of organic...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Simamora, Bilson, author
Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Rati Farini Srihadi, author
Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port,...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Imam Salehudin, author
This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ?buy local? campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents...
[place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Wahid Zahid : Omkar Dastane
The study aims to probe the effect of perceived price, perceived quality, brand awareness, and
social influence on purchase intention of South East Asian (SEA) Young Adults towards global
smartphone brands. This explanatory research uses quantitative empirical data collected from 200
SEA Young Adults studying in one of the public universities in Malaysia....
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Ebrahimi, Abolghasem, author
Considering that customers? emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers? perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank...
Depok: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library
