Ditemukan 154 dokumen yang sesuai dengan query
Starling, Grower
Synopsis:
I particularly like the use of cases and supplemental reading at the end of each chapter. The author uses contemporary and vivid examples to illustrate the theoretical concepts in each chapter. Also, extensive review of the relevant literature is incorporated through out the text-. Dr. Vidu Soni, Central Michigan Universit...
Belmont, CA: Wadsworth and Cengage Learning, 2011
351 STA m
Buku Teks Universitas Indonesia Library
Myers, Anne, author
Belmont, California: Wadsworth and Cengage Learning, 2012
150.724 MYE e
Buku Teks Universitas Indonesia Library
Denhardt, Robert B., author
Australia: Wadsworth and Cengage Learning, 2014
351 DEN p
Buku Teks Universitas Indonesia Library
Hoff, Erika, 1951-, author
Belmont: Wadsworth and Cengage Learning, 2014
401.93 HOF l
Buku Teks Universitas Indonesia Library
Diggs-Brown, Barbara, author
Australia: Wadsworth/Cengage Learning, 2013
659.2 DIG p
Buku Teks Universitas Indonesia Library
Kinsella, David Todd, author
Boston: Wadsworth, Cengage Learning, 2013
320.03 KIN w
Buku Teks Universitas Indonesia Library
Drewniany, Bonnie L., author
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step...
Boston, MA : Wadsworth, Cengage Learning, 2014
659.132 DRE c
Buku Teks Universitas Indonesia Library
Kalat, James W., author
United States: Wadsworth, Cengage Learning, 2013
612.8 KAL b
Koleksi Publik Universitas Indonesia Library
Mash, Eric J., author
Boston : Wadsworth and Cengage Learning, 1999/2010
618.92 MAS a
Buku Teks Universitas Indonesia Library
Singapore : Wadsworth and Cengage Learning, 2012
659.1 ADV
Buku Teks Universitas Indonesia Library