Ditemukan 65 dokumen yang sesuai dengan query
Keegan, Warren J., author
Jakarta: Alex Media Komputindo, 1992
658.8 KEE gt I (1)
Buku Teks Universitas Indonesia Library
Keegan, Warren J., author
Jakarta: Alex Media Komputindo, 1992
658.8 KEE gt II (1)
Buku Teks Universitas Indonesia Library
Kerin, Roger A., author
This book balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned...
Boston: Pearson, 2013
658.802 KER s
Buku Teks Universitas Indonesia Library
Kobs, Jim, author
Jakarta: Alex Media Komputindo, 1991
658.8 KOB p
Buku Teks Universitas Indonesia Library
Cravens, David W., author
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved...
New York: McGraw-Hill, 2013
658.802 CRA s
Buku Teks Universitas Indonesia Library
