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Ditemukan 119 dokumen yang sesuai dengan query

Muhammad Guntoro Ismail, author

Konstruksi persona selebriti instagram (selebgram) Indonesia pada Instagram: studi kasus terhadap Shirin Al-Athrus = Indonesian instagram celebrity (selebgram) persona construction on instagram: case study to Shirin Al-Athrus

ABSTRAK
Penelitian ini membahas mengenai bagaimana seorang micro-celebrity, dalam konteks penelitian ini adalah selebgram Shirin Al-Athrus, mengkonstruksikan personanya di Instagram. Penelitian ini akan menggunakan konsep micro-celebrity dan pendekatan persona. Penelitian ini merupakan penelitian kualitatif dengan metodologi studi kasus. Penelitian ini berusaha melihat perspektif berbagai pihak yang bersinggungan dengan Shirin, seperti, admin...

2019

S-pdf

UI - Skripsi (Membership) Universitas Indonesia Library

Goldman, Jeremy, author

Going social: excite customers, generate buzz, and energize your brand with the power of social media

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage...

New York: [American Management Association, ], 2013

e20436948

eBooks Universitas Indonesia Library

Social computing, behavioral-cultural modeling and prediction : 5th international conference, SBP 2012, College Park, MD, USA, April 3-5, 2012 : proceedings

This book constitutes the refereed proceedings of the 5th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, held in College Park, MD, USA, in April 2012. The 43 revised papers presented in this volume were carefully reviewed and selected from 76 submissions. The papers cover a wide range of...

Berlin: Springer-Verlag , 2012

e20409938

eBooks Universitas Indonesia Library

Diaz-Ortiz, Claire, author

Social media success for every brand : the five storybrand pillars that tirn posts into profits = Social media success for every brand : lima pilar storybrand yang mengubah postingan anda menjadi profit

Jakarta: Bhuana Ilmu Populer, 2021

302.23 DIA s

Buku Teks Universitas Indonesia Library

Boyd, Danah, author

It's complicated: the social lives of networked teens

Summary: "What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this book, the author, a youth culture and technology expert examines the conventional wisdom regarding teens' use of social media. She explores tropes about identity,...

New Haven: Yale University Press, 2014

004.67 BOY i

Buku Teks Universitas Indonesia Library

Fandhi Nur Hidayat, author

Hubungan antara e-service quality, e-satisfaction dan e-loyalty pada pelanggan Tokopedia di Jakarta = Relationship between e-service quality, e-satisfaction and e-loyalty to Tokopedia customers in Jakarta

Penelitian ini menguji pengaruh e-service quality terhadap customer e-satisfaction dan pengaruhnya pada e-loyalty konsumen toko online Tokopedia. Dimensi e-service quality yang digunakan adalah efficiency, fulfillment, privacy and trust, responsiveness, web design, dan contact. Penelitian ini menggunakan pendekatan kuantitatif, dimana data dan informasi yang dikumpulkan melalui survei dengan membagikan kuisioner pada...

Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2020

S-pdf

UI - Skripsi (Membership) Universitas Indonesia Library

Mega Puspita, author

Pengaruh modal sosial, publisitas, pengalaman, dan reputasi terhadap Kesuksesan pendanaan proyek crowdfunding di emerging market = The role of social capital publicity experience and reputation on successfulness of crowdfunding project in emerging market

Skripsi ini meneliti pengaruh modal sosial, publisitas, pengalaman, dan reputasi dari wirausahawan terhadap kesuksesan pendanaan proyek crowdfunding di Emerging Market pada tahun 2011-2016. Dalam penelitian ini, ditemukan bahwa modal sosial dilihat dari dimensi struktural atau jaringan sosial, dimensi relasional dan dimensi kognitif memiliki pengaruh terhadap probabilitas kesuksesan pendanaan proyek crowdfunding....

Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

S62754

UI - Skripsi (Membership) Universitas Indonesia Library