Ditemukan 210 dokumen yang sesuai dengan query
Skrob, Robert, author
Irvine, Calif.: Entrepreneur Press, 2011
658.872 SKR o (1)
Buku Teks Universitas Indonesia Library
Damian Ryan, author
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marketing looks at the world of digital marketing: how...
London: Kogan Page, 2014
658.8 RYA u
Buku Teks Universitas Indonesia Library
Kaufman, Ira Morton, author
New York: Routledge, 2015
658.872 KAU d
Buku Teks Universitas Indonesia Library
Weller, Bart, author
This book will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail, account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options...
New York : Springer, 2012
e20425616
eBooks Universitas Indonesia Library
Holden, Greg, author
There's more than one way to sell online, and for savvy sellers who want to build on their eBay success or are dissatisfied with eBay, this book offers powerful strategies for targeting not just more buyers, but the right buyers. By taking advantage of specialty sites, other auction sites, and...
New York: American Management Association, 2006
e20441676
eBooks Universitas Indonesia Library
Holden, Greg, author
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. "Go Google" is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google...
New York: American Management Association, 2008
e20443822
eBooks Universitas Indonesia Library
Laudon, Kenneth C., 1944-, author
Boston: Pearson, 2017
658.872 LAU e
Buku Teks Universitas Indonesia Library
Doctoroff, Tom, author
n a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that...
New York: Palgrave Macmillan, 2014
658.827 DOC t
Buku Teks Universitas Indonesia Library
Lukman Maulana, author
ABSTRAK
Penelitian ini bertujuan untuk menganalisis pengaruh dari kegiatan online marketing yang dan mobile marketing terhadap brand love penggemar FC Barcelona. Terdapat 178 responden pada penelitian ini yang merupakan penggemar FC Barcelona yang berdomisili di Jabodetabek. Metode pengolahan data yang digunakan di dalam penelitian ini adalah multiple regression. Hasil yang diperoleh...
S66996
UI - Skripsi (Membership) Universitas Indonesia Library
Rifhi Siddiq, author
ABSTRAK
Social commerce telah mengalami perkembangan yang pesat di dunia, termasuk juga di Indonesia. Perusahaan kini dapat dengan mudah mengembangkan hubungan mereka dengan konsumen melalui halaman merek yang mereka ciptakan. Hal ini membuat social commerce menjadi sebuah isu penting dalam dunia pemasaran. Penelitian ini membahas tentang faktor-faktor yang mempengaruhi loyalitas konsumen...
2017
S67196
UI - Skripsi (Membership) Universitas Indonesia Library
