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Ditemukan 1597 dokumen yang sesuai dengan query

Peter, J. Paul, author

Consumer behavior and marketing strategy

Boston: McGraw-Hill, 1999

658.834 2 PET c

Buku Teks Universitas Indonesia Library

Mooij, Marieke K. de, author

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising

New York: Prentice-Hall, 1991

659.1 MOO a

Buku Teks Universitas Indonesia Library

Lowndes, Douglas

Marketing : the uses of advertising / by Douglas Lowndes

Oxford: Pergamon Press , 1969

659.01 LOW m

Buku Teks Universitas Indonesia Library

Hiam, Alexander, author

Tools for executives pemasar (marketer) : buku pertama

Jakarta: Elex Media Komputindo, 1994

658.8 HIA vt I

Buku Teks Universitas Indonesia Library

Shimp, Terence A., author

Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp

Australi: Thomson, 2002

658.8 SHI a

Buku Teks Universitas Indonesia Library

Strauss, Judy, author

E-marketing

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ?E? and not enough marketing...

New Jersey: Prentice-Hall, 2003

658.84 STR e (1)

Buku Teks Universitas Indonesia Library