Ditemukan 2145 dokumen yang sesuai dengan query
Jakarta: Media Kampus Indonesia,
079 MEDKAM
Majalah, Jurnal, Buletin Universitas Indonesia Library
Galarizky Wiragaharu Putra, author
ABSTRAK
Sebuah produk yang dipasarkan akan melewati empat tahap dalam product life cycle. Tahap yang menjadi puncak kompetisi antar produk merupakan tahap maturity atau kedewasaan. AXE, sebagai produk deodoran untuk pria sedang berada dalam tahap tersebut dan harus melakukan inovasi dalam strategi pemasaran agar konsumen Axe tetap memilih AXE dan tidak...
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
MK-pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library
Ambrose, Gavin, author
Summary
"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods...
New York: Bloomsbury Academic, 2015
741.6 AMB d
Buku Teks Universitas Indonesia Library
Krum, Randy, author
Provides information on how and why visual communication and infographics work, describes the tools and techniques to create infographics, and discusses the use of infographics in marketing and social networking...
Indianapolis, Indiana: John Wiley & Sons, 2014
302.222 KRU c
Buku Teks Universitas Indonesia Library
Onwuegbuzie, Anthony, author
Summary:
With a key focus on mixed methods, coverage of the 'why' as well as the 'how', and clear explanation of the CORE system, this book will be instrumental in helping readers to produce organized, ethical, insightful and, of course, comprehensive literature review...
Los Angeles: SAGE, 2016
001.42 ONW s
Buku Teks Universitas Indonesia Library
Blakeman, Robyn, 1958-
Summary:
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and...
Lanham: Rowman & Littlefield, 2015
658.802 BLA i
Buku Teks Universitas Indonesia Library
Berry, Dianne, author
Summary:
Effective health communication is recognised to be a critical aspect of healthcare at both the individual and wider public level. Good communication is associated with positive health outcomes. This book assesses research and practice in the area and provides some practical guidance for those involved in communicating health information...
Maidenhead: Open University Press, 2007
610.141 BER h
Buku Teks Universitas Indonesia Library
Contents :
- Table of Contents by Author
- Part I. Broadband Access: A. DSL
- B. Wireless Broadband
- C. Wireless LANs
- D. Ethernet
- E. Operations, OSSs, and Quality of Service
- Part II. Broadband Applications
- Part III. The...
Chicago: International Engineering Consortium, 2002
e20451414
eBooks Universitas Indonesia Library
Wireless and mobile communications is a fast growing area and has an enormous impact on almost every aspect of our daily lives. This new book examines integrated circuits, systems and transceivers for wireless and mobile communications. It covers the most recent developments in key RF, IF, analogue, mixed-signal components and...
London: Institution of Engineering and Technology, 2008
e20452197
eBooks Universitas Indonesia Library
A thoroughly up-to-date revision of this successful book, based on the series of IEE Vacation Schools. The text aims to give the professional engineer or graduate student a fully comprehensive yet practical understanding of the principles and technological issues of this major subject. As with all Vacation School based material,...
London: Institution of Engineering and Technology, 2008
e20452561
eBooks Universitas Indonesia Library
