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Found 163223 Document(s) match with the query 20350426
Pengaruh sensualitas iklan asal model dan etnosentrisme terhadap sikap dan minat membeli konsumen = Effect of ad sexuality model ethnicity and ethnocentrism to consumer's attitude and purchase intention
Author : Nassha Andita Dwi Wahyuni, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
Author : Fadli Rezasyah Alam, author
Call Number : T30265
Collection Type : UI - Tesis Open
Location : Universitas Indonesia Library
Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention
Author : Ageng Tantular, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Analisis pengaruh tingkat sensualitas iklan dan model tunggal berpasangan terhadap cognitive responses attitudes dan purchase intention = Analysis of the effect of advertisement sensuality level and model utilization type toward cognitive responses attitudes and purchase intention
Author : Agatha Gustin Anggarini, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention
Author : Siti Utami Ayu Mahdhiani, author
Call Number : T49429
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Manajemen periklanan : konsep dan aplikasinya di Indonesia
Author : Rhenald Kasali, author
Call Number : 659.1 RHE m (2)
Collection Type : Buku Teks SO
Location : Universitas Indonesia Library
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