Search Result

Found 1267 Document(s) match with the query 20475830
Analisis meaning transfer process dalam penggunaan celebrity endorsement (studi penggunaan Andien Aisyah sebagai brand ambassador Cetaphil melalui media sosial instagram = Meaning transfer process analysis in celebrity endorsement (study of Andien Aisyah as brand ambassador of Cetaphil through social media instagram / Kartika Putri Hanafi
Author : Kartika Putri Hanafi, author
Call Number : T51535
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Membandingkan Selebritas Tradisional dan Influencer Dalam Interaksi Parasosial, Autentisitas Personal, Persepsi Interaktivitas, dan Niat Beli = Comparing Traditional Celebrity and Influencer in Parasocial Interaction, Personal Authenticity, Perceived Interactivity, and Purchase Intention
Author : Jacinta Dianti, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Mistifikasi Eksploitasi Anak sebagai Model Endorse di Instagram = Mystification of Child Exploitation as Endorse Model on Instagram.
Author : Vanya Amalia Putri, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh Perceived Influence, Brand Engagement in Self-Concept, dan Brand Expected Value Terhadap Intention to Purchase Recommended Brand (Studi pada Beauty Vlogger Sebagai Digital Influencer) = The Influence of Perceived Influence, Brand Engagement in Self- Concept, and Brand Expected Value on Intention to Purchase Recommended Brands (Study on Beauty Vlogger as Digital Influencer)
Author : Qorry Seila Fauziyah, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)
Author : Kevin Komala, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh Kredibilitas Endorser terhadap Kredibilitas Merek dan Intensi Pembelian: Studi Kasus Platform E-Commerce = The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform
Author : M. Ali Akbar Sabturil S., author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
<<   1 2 3 4 5   >>