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Found 145030 Document(s) match with the query 20483040
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Author : Pohan, Cut Putri, author
Call Number : T52504
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention
Author : Afla Azka Alia, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli. Studi kasus: pertamax pertamina = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention. Case study: pertamax pertamina
Author : Rifa Atuz Zulfa Widayati, author
Call Number : S53492
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Author : Lie Mikhail Efferin, author
Call Number : T50427
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Author : Mutia Nurazizah Rachmawati, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis pengaruh social media influencer's source credibility terhadap brand attitude: studi pada social media influencer Rachel Vennya pada merek sate taichan "Goreng" = The impact of social media influencer's source credibility on brand attitude: study on Rachel Vennya as a social media influencer for the sate taichan "Goreng" brand
Author : Rana Muthia Oktari, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
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