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Kurnit, Paul, author
Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think...
New York: [American Management Association;, ], 2011
e20440364
eBooks Universitas Indonesia Library
