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Hasil Pencarian

 
Ditemukan 1 dokumen yang sesuai dengan query
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Mukhammad Arifianto, author
Faktor-Faktor yang Memengaruhi Niat Pembelian Smartphone pada Orang-Orang Berusia 55 Tahun ke Atas = Factors Influencing Smartphone Purchase Intention Among Older People
This study examines the low smartphones adoption rate by older people. Data from Indonesia Statistic Center (BPS) shows that there are only 8.4% smartphone users from the total population of people aged 55 years old and above. The purpose of this study is to explore the factors considered by older...
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Tesis Membership  Universitas Indonesia Library