Ditemukan 1 dokumen yang sesuai dengan query
Ni Luh Putu Indiani : I Ketut Rahyuda : Ni Nyoman Kerti Yasa : I Putu Gde Sukaatmadja
This study analyzed online purchasing behavior in the hotel industry through an integrative framework, utilizing sets
of variables rarely used in previous studies. The analysis was focused on the influence of online purchase intention, perceived
risk, and trust upon actual purchase, with the idea of further determining which construct has the strongest...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
