Ditemukan 1 dokumen yang sesuai dengan query
Sheehan, Brian, author
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Contents
Foreword / by Kevin Roberts
Introduction
Case stories. Lovemarks ; Xploring ; People...
New York: PowerHouse Books, 2013
659.104 2 SHE l (1)
Buku Teks Universitas Indonesia Library
