Ditemukan 2 dokumen yang sesuai dengan query
Walker, Orville C., author
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This text distinguishes...
New York: McGraw-Hill , 2014
658.802 WAL m
Buku Teks Universitas Indonesia Library
Walker, Orville C., author
Boston: McGraw-Hill, 2006
658.8 MAR
Buku Teks Universitas Indonesia Library
