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Walker, Orville C., author

Boston: McGraw-Hill, 2006

658.8 MAR

Buku Teks  Universitas Indonesia Library

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Walker, Orville C., author

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This text distinguishes...

New York: McGraw-Hill, 2014

658.802 WAL m

Buku Teks  Universitas Indonesia Library

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