Hasil Pencarian

Ditemukan 16 dokumen yang sesuai dengan query

Clarke, George Timothy

Copywriting : theory and technique / George Timothy Clarke

New York: New York University, 1959

659.1322 CLA c

Buku Teks Universitas Indonesia Library

Burton, Philip Ward, 1910-, author

Advertising copywriting

Colombus,Ohio: Grid Publishing, 1978

659.1 BUR a

Buku Teks Universitas Indonesia Library

Burton, Philip Ward, 1910-, author

Advertising copywriting

Lincolnwood: NTC Business Book, 1991

659.1 Bur a

Buku Teks Universitas Indonesia Library

Schwab, Victor O

How to write a good advertisement : a short course in copywriting / Victor O. Schwab

California: Wilshire Book Company, 1962

659.132 2 SCH h

Buku Teks Universitas Indonesia Library

Lewis, Herschell Gordon, author

Herschell Gordon Lewis on the art of writing copy

New Jesey: Prentice-Hall, 1988

659.132 2 LEW h

Buku Teks Universitas Indonesia Library

Sullivan, Luke, author

Hey whipple, squeeze this : the classic guide to creating great advertising

Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply...

New Jersey: John Wiley & Sons, Inc., 2022

659.13 SUL h

Buku Teks Universitas Indonesia Library