Ditemukan 1 dokumen yang sesuai dengan query
Kim, W. Chan, author
Summary:
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than...
Jakarta: Mizan Publika, 2015
658.802 KIM b
Buku Teks Universitas Indonesia Library
