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Converse, Paul Dulaney, 1889-, author

New York: Prentice-Hall, 1948

658.8 CON i

Buku Teks  Universitas Indonesia Library

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Egan, John, 1952-, author

In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style...

Los Angeles: Sage Publications, 2015

658.8 EGA m

Buku Teks  Universitas Indonesia Library

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