Sihombing, Sabrina O., author
Culture is an important variable that influences people?s behavior. Culture involves several elements, such as language, myth, ritual, custom, artifact, law, and values. However, values are known as the most important elements in describing culture. In 2011, a survey was conducted in Jakarta, Bandung, Semarang, and Surabaya with 2,000 respondents...
Faculty of Economics Universitas Pelita Harapan, 2014
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