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Hasil Pencarian

 
Ditemukan 2 dokumen yang sesuai dengan query
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Ardi Wirdamulia, author
Expanding brandpersonality congruence to brand personality fit: the importance of customer value proposition as a moderating fit on brand performance. / Ardi Wirdamulia, Adi Zakaria Afiff
This research demonstrates that brand performance can be enhanced not only through brand personality congruence with customer personality, but also through brand personality fit, namely the moderating fit of customer value proposition to brand personality. Through a study covering 125 brands, the result demonstrates that the moderating fit between brand personality and the...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal  Universitas Indonesia Library
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Suci Defina Sari, author
Pengaruh brand personality congruence dan customer employee congruence terhadap customer satisfaction melalui media personal interaction relationship satisfaction dan loyalty to employee = Influence of brand personality congruence and customer employee congruence against customer satisfaction through personal media interaction relationship satisfaction and loyalty to employee
[ABSTRAK
Tesis ini membahas pengaruh brand personality congruence dan customeremployee congruence terhadap customer satisfaction melalui media personal interaction, relationship satisfaction dan loyalty to employee. Penelitian ini adalah penelitian kuantitatif dengan menggunakan analisa SEM. Responden nasabah adalah salah satu perbankan syariah di Indonesia.

Adapun hasil dari penelitian yang dilakukan bahwa brand personality congruence dan...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
T42835
UI - Tesis (Membership)  Universitas Indonesia Library