Ditemukan 1 dokumen yang sesuai dengan query
Forsyth, Patrick, author
This new book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing?s purpose, role and methods, it can provide major influence to the process of building a...
London: Institution of Engineering and Technology, 2007
e20451606
eBooks Universitas Indonesia Library
