Ditemukan 1 dokumen yang sesuai dengan query
Drewniany, Bonnie L., author
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step...
Boston, MA : Wadsworth, Cengage Learning, 2014
659.132 DRE c
Buku Teks Universitas Indonesia Library
