Ditemukan 8 dokumen yang sesuai dengan query
Alexander, Ralph S.
Homewood, Illinois : Richard D. Irwin, 1956
658.8 ALE i
Buku Teks Universitas Indonesia Library
Sonny Koeswara
Jakarta: Djambatan, 1995
658.8 KOE p (1)
Buku Teks Universitas Indonesia Library
Worm, Stefan, author
[In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author...
Wiesbaden: [Gabler Verlag, ], 2012
e20396490
eBooks Universitas Indonesia Library
This insightful Handbook provides a comprehensive state of the art review of business to business marketing...
Northampton: Edward Elgar, 2012
658.804 HAN
Buku Teks Universitas Indonesia Library
Irwan Sofiansyah, author
Ketatnya persaingan di industri asuransi kerugian berbasis syariah membuat setiap perusahaan asuransi kerugian akan berusaha meraih pangsa pasar yang seluas-luasnya dengan menerapkan strategi yang tepat, mengingat untuk pemasaran produk yang tidak berwujud (intangible product) seperti jasa asuransi tidaklah mudah dibandingkan dengan produk yang berwujud (tangible product) karena produk jasa asuransi...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
T24590
UI - Tesis (Open) Universitas Indonesia Library
Hutt, Michael D., author
Singapore : South Western Cengage Learning, 2013
658.804 HUT b (1)
Buku Teks Universitas Indonesia Library
Chisnall, Peter M
New York: Prentice-Hall, 1989
658.8 CHI s
Buku Teks Universitas Indonesia Library
Paluch, Stefanie, author
Remote services represent a young, but already important and fast growing form of technology-mediated services,. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience...
Wiesbaden: Gabler Verlag, 2011
e20397257
eBooks Universitas Indonesia Library
