Ditemukan 1 dokumen yang sesuai dengan query
Wahyuningsih, author
Classifying target markets into groups of consumers assists marketers to clearly Identify and satisfy the needs and wants of each group. Parallel with this argument, this paper examines a new way of segmenting consumer market from the behavior of consumer. Three types of consumer (passive, rational-active, and relational-dependent) have been...
2006
MUIN-XXXV-1-Jan2006-12
Artikel Jurnal Universitas Indonesia Library
