Putri Permata Herman, author
Analisis perbedaan smoking intent dan brand likeability antara plain packaging vs existing packaging pada remaja non-perokok = Analysis of differences in smoking intent and brand likeability between plain packaging vs existing packaging among young non smokers
2017
 UI - Skripsi (Membership)
Juliyana Indah Purmita Sari, author
Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Tisha Aisyah Afliansa, author
Peran brand authenticity, impression in memory, dan lifestyle-congruence dalam meningkatkan brand love hotel butik di Indonesia = The role of brand authenticity, impression in memory, and lifestyle-congruence towards enhancing brand love of Indonesian boutique hotel.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Annisa Nabila Kusuma Wardhani, author
Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Soeryo Soemirat, author
Analisis faktor yang mempengaruhi intensi kunjungan ulang pada green hotel: studi pada Hotel Borobudur Indonesia = Factor analysis affecting the intensity of repeating visit at green hotel: study in Borobudur Indonesia Hotel
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
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