Ulfahruri Rosdiana Allorhogesti, author
Pengaruh strategi integrated marketing communication (IMC) terhadap brand knowledge (studi pada produk nutrisari W'dank) = The influence of integrated marketing communication strategies toward consumers brand knowledge study of nutrisari W'dank product
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Alexandre Tan, author
Integrated marketing communications untuk media online : studi kasus Updaterus.com = Integrated marketing communications for online media : case study Updaterus.com / Alexandre Tan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Yulianti Keke, author
Pengaruh komunikasi pemasaran terpadu terhadap brand awareness studi eksplanatif pengaruh komunikasi pemasaran terpadu terhadap brand awareness program studi manajemen transportasi dan logistik = The influence of integrated marketing communication imc through brand awareness explanatif study about the influence of integrated marketing communication imc through brand awareness of transportation and logistics management programs
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
 Buku Referensi
Rahmatullah, author
Analisis Customer-Based Brand Equity (CBBE) sebagai hasil dari program Integrated Marketing Communication (IMC) dalam membangun Ekuitas Merek: Studi kasus Vitazone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis (Membership)
<<   1 2 3   >>